Individual Case Analysis Colgate vs. PG - 796 Words

Game Theory And Strategic Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from PG. The market share of Whitestrips dropped from 80% to 37% while Simply White achieved almost 50%. Apparently, Colgate has won this teeth-whitening competiton. Usually, a new product would have†¦show more content†¦What PG can do is to find a third party which is authoritative to do the test again and announce the results to the public. The effectiveness of Whitestrips is doultless cause it have won the challenge before the NAD. Once the consumers notice that Simply White is not as effective as it claimed, their trust towards Simply White wouled be lowerd and veryShow MoreRelatedPG Swot Analysis10435 Words   |  42 Pagesincluding cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become more difficult for consumer product manufacturersRead MoreColgate Max Fresh Case4915 Words   |  20 Pagesfactors leading to Colgate Max Freshs success in the US market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Question 2. Critically evaluate CMFs adaptation strategies in China and Mexico. From a global CMF perspective, what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwideRead MoreColgate Max Fresh Case4902 Words   |  20 Pagesleading to Colgate Max Freshs success in the US market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Question 2. Critically evaluate CMFs adaptation strategies in China and Mexico. From a global CMF perspective, what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwideRead MoreColgate-Palmolive Keeps the World Smiling6844 Words   |  28 PagesSummary The objective of this RFI is to determine whether or not Colgate-Palmolive (CP) should remain with SAP for their technology infrastructure, or if they should seek out other or new IT opportunities. CP needs to determine what is important and whether or not IT supports it. We evaluate the current problem CP is facing and the future trend of the technology. We reviewed SAP and its competitor, Oracle, to determine whether CP should stay with their current provider and what advantages wouldRead MoreSamsung and Financial Crisis Case Study11108 Words   |  45 Pagesand brand prominence. Brand-self connection. First, the idea that attachment involves a bond (with the brand included as part of the self) suggests that a critical aspect of attachment involves the cognitive and emotional connection between the individual and the self, defined here and elsewhere as brand-self connection (Chaplin and Roedder John 2005; Escalas and Bettman 2003; Escalas 2004). By categorizing the brand as part of the self, a consumer develops a sense of oneness with the brand, establishingRead MoreInternational Management67196 Words   |  269 PagesThis page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009Read MoreCelebrity Endorsements19810 Words   |  80 Pagesspecial skills that are not commonly observed. Thus, it can be said that within a society, celebrities generally differ from the common people and enjoy a high degree of public awareness. According to Friedman and Friedman, a â€Å"celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed†. Compared to other endorser types, famous people always attach a greater degree of attention, recall and loyalty. In this age of intenseRead MoreEffect of Experiential Value on Customer Satisfaction with Service Encounters in Luxury-Hotel Restaura nts7250 Words   |  29 Pagesloudly (Baker and Cameron, 1996). Fiore and Kim (2007) presented a conceptual framework for the inï ¬â€šuences on the consumption experience exerted by environmental variable inputs (i.e., the physical elements of the service environment), individual variables (namely, individual attributes such as intelligence), and person-environment interaction variables or situations (e.g., shopping with friends). Overall, this work posits that environmental factors, including interactions with service employees or otherRead MoreGlobal Marketing Summary Chapter 5-106416 Words   |  26 Pagesthat nation-states consider binding among themselves †¢ Disputes between nations are issues of public international law †¢ World Court or International Court of Justice (ICJ) †¢ Judicial arm of the United Nations Common Law vs. Civil Law †¢ The Napoleonic Code of 1804 drew on the Roman legal system and is the basis for continental European law today. Code law is also known as civil law. †¢ U.S. law is rooted in English common law. Common law country Read MoreManagement and Teaching Note19520 Words   |  79 Pagesecch the case for learning case collections update 2007 Quarter 4 Visit the case search section of the ecch website at www.ecch.com to identify relevant cases from the ecch collection and view over 31,000 full text inspection copies. ecch provides a free monthly e-mail update service giving details of new cases from all sources. Visit www.ecch.com to subscribe. Economics, Politics and Business Environment 9-407-049 ALLIANZ AG: BECOMING A EUROPEAN COMPANY Lorsch, JW; Chernak, A Harvard