Essay on SurrealismEssay Writing Service

Essay on SurrealismEssay Writing Service Essay on Surrealism Essay on SurrealismSurrealism has had a considerable impact on the development of the contemporary art. At the same time, traces of surrealism can be found not only in art but also in advertising. At this point, it is possible to refer to Dali and Magritte inspired VW Polo Blue Motion Campaign (See App. Image 1).The ad bears elements of surrealism since it brings a strong sense of surprise, unexpected shapes and figures which may puzzle the audience and influence the perception of the ad as a whole. The ad uses the surrealistic juxtaposition, when the man symbolizing the autonomous personality rejects the conventional fuel. He wears blue clothing and cap and grows up from the water with the lower part of his body covered by water. In such a way, he represents the autonomous personality that rejects conventional fuel and technologies that have a negative impact on the environment. In this regard, the cloud in the shape of the fuel pump symbolizes the â€Å"other†, which is actu ally the alternative fuel and energy efficient technology, Blue Motion which is actually promoted by VW Polo ad. In such a way, the ad creates the feeling of surprise and bewilderment and conveys the message of the ad clearly, while the surprise of the audience attracts viewers to the ad.Thus, Dali and Magritte inspired VW Polo Blue Motion Campaign is the sample of the surrealistic advertising that has a strong impact on the audience, although evokes some puzzlement in the audience.